What factors influence consumer decision-making?

What factors influence consumer decision-making?

Consumer decision-making is influenced by various factors including personal preferences, social influences, and marketing strategies.

Can you explain how social influences affect decisions?

Sure! Social influences include family, friends, and social media, which can shape perceptions and preferences.

What role does advertising play in this process?

Advertising plays a crucial role by creating awareness, shaping perceptions, and persuading consumers to choose a product.

How do emotions impact consumer choices?

Emotions can significantly impact choices, as consumers often make decisions based on feelings rather than just logic.

Are there any models that explain this process?

Yes, models like the Engel-Kollat-Blackwell model outline the stages of consumer decision-making, from problem recognition to post-purchase evaluation.