What is the difference between deep linking and standard linking?

What is the difference between deep linking and standard linking?

Deep linking refers to linking directly to a specific page or content within an app or website, while standard linking usually directs users to the homepage or a general page.

Can you give me an example of deep linking?

Sure! If you have a mobile app for a shopping site, a deep link could take users directly to a specific product page instead of just the app's homepage.

What are the benefits of using deep links?

Deep links improve user experience by providing direct access to content, increase engagement, and can enhance marketing efforts by targeting specific content.

Are there any drawbacks to deep linking?

Yes, some drawbacks include potential broken links if content is moved, and it may require more technical setup compared to standard links.

How do I implement deep linking in my app?

Implementing deep linking typically involves setting up URL schemes or using universal links for iOS and app links for Android.