What is the difference between deep linking and universal links?

What is the difference between deep linking and universal links?

Deep linking refers to using a hyperlink that links directly to a specific page or content within a mobile app, while universal links are a type of deep link that works across both iOS and Android, allowing users to open the app directly from a web link.

Can you give me an example of how universal links work?

Sure! If you click a link to a product on a website, and you have the app installed, the universal link will open the app directly to that product page instead of just the homepage.

What are the benefits of using universal links over deep links?

Universal links provide a seamless user experience by allowing users to open content in the app if it's installed, or in a web browser if it isn't, reducing friction.

Are there any limitations to using universal links?

Yes, universal links require proper setup in the app and on the server, and they may not work if the app is not installed or if the user has disabled them.