What are some examples of demographic targeting in marketing?
Demographic targeting involves tailoring marketing efforts to specific groups based on characteristics like age, gender, and income. For example, a luxury car brand might target high-income individuals aged 30-50.
Can you give me more specific examples?
Sure! A skincare brand may target women aged 18-35 with social media ads, while a retirement planning service might focus on individuals aged 50 and above through email marketing.
How do companies determine their target demographics?
Companies often use market research, surveys, and data analytics to identify the demographics that are most likely to purchase their products.
What tools can help with demographic targeting?
Tools like Google Analytics, Facebook Ads Manager, and customer relationship management (CRM) software can help businesses analyze and target specific demographics.
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