What are the current demographic trends in marketing?
Current trends show a shift towards targeting Gen Z and millennials, with a focus on digital platforms and personalized content.
How do these trends affect advertising strategies?
These trends require brands to adopt more authentic messaging and engage through social media and influencer partnerships.
What demographic factors should marketers consider?
Marketers should consider age, gender, income, education, and cultural background to tailor their strategies effectively.
Can you give examples of brands successfully targeting these demographics?
Brands like Nike and Glossier have successfully engaged younger audiences through social media campaigns and inclusive messaging.
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