What is the difference between demographic and geographic segmentation?
Demographic segmentation divides the market based on characteristics like age, gender, income, while geographic segmentation focuses on location.
Can you give me examples of each type of segmentation?
Sure! An example of demographic segmentation is targeting young adults aged 18-24, while geographic segmentation might target customers in urban areas.
Which one is more effective for marketing?
It depends on the product and market. Demographic segmentation is great for products aimed at specific age groups, while geographic is useful for location-based services.
How can I implement these strategies in my business?
You can start by analyzing your customer data to identify key demographics and locations, then tailor your marketing strategies accordingly.
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