What are the demographics of social media users?
Social media users vary widely by age, gender, and location. For instance, younger users tend to dominate platforms like TikTok, while Facebook has a more diverse age range.
Can you provide specific statistics for different age groups?
Sure! For example, around 60% of users aged 18-29 use Instagram, while only about 25% of those aged 65 and older do.
What about gender distribution on these platforms?
Generally, women tend to use platforms like Pinterest and Instagram more than men, while men are more prevalent on platforms like Reddit.
How do these demographics affect marketing strategies?
Understanding demographics helps marketers tailor their content and ads to reach the right audience effectively.
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