What are the demographics of spenders in the current market?
The demographics of spenders can vary widely, but key factors include age, income, education, and location. Would you like to know more about a specific demographic?
Yes, can you tell me about the spending habits of millennials?
Millennials tend to prioritize experiences over material goods, often spending on travel, dining, and technology. They also value sustainability.
How does their income level affect their spending?
Income level significantly impacts spending; higher-income millennials may spend more on luxury experiences, while lower-income millennials might focus on essentials.
What about Gen Z? How do they compare?
Gen Z is known for being more frugal and value-driven, often seeking deals and prioritizing brands that align with their values.
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