What is the difference between DSP and SSP?
An example of an AI chatbot conversation about the difference between DSP and SSP in digital advertising.
What is the difference between DSP and SSP?
DSP stands for Demand-Side Platform, while SSP stands for Supply-Side Platform. DSPs are used by advertisers to buy ad space, whereas SSPs are used by publishers to sell ad space.
Can you explain how they work in the advertising ecosystem?
Sure! DSPs allow advertisers to bid on ad inventory across multiple ad exchanges, optimizing their ad spend. SSPs help publishers manage their inventory and maximize revenue by connecting them to various ad networks.
What are some examples of DSPs and SSPs?
Examples of DSPs include The Trade Desk and MediaMath, while popular SSPs include OpenX and PubMatic.
How do they impact ad targeting?
DSPs enhance ad targeting by using data to reach specific audiences, while SSPs help publishers control which ads appear on their sites, ensuring relevance and quality.
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