What are the differences between deep linking and deferred deep linking?

What are the differences between deep linking and deferred deep linking?

Deep linking refers to linking directly to a specific page or content within a mobile app or website, while deferred deep linking allows users to be directed to specific content even if they need to install the app first.

Can you give me an example of how deferred deep linking works?

Sure! If you share a link to a specific product in an app, deferred deep linking will take the user to that product page after they install the app, instead of just the homepage.

What are the benefits of using deferred deep linking?

Deferred deep linking improves user experience by providing a seamless transition from web to app, increasing conversion rates and user engagement.

Are there any drawbacks to using deep linking?

Yes, deep linking can sometimes lead to broken links if the content is moved or deleted, and it may not work properly if the app is not installed.