What are the differences between deferred and standard deep linking?

What are the differences between deferred and standard deep linking?

Standard deep linking allows users to link directly to specific content within an app, provided the app is already installed. Deferred deep linking, on the other hand, directs users to the content even if they need to install the app first.

Can you give me an example of when to use deferred deep linking?

Sure! If you're running a marketing campaign and want to link users to a specific product page in your app, deferred deep linking is ideal. It ensures that new users who click the link will be taken to the app store to install the app, and then directly to the product page after installation.

What are the benefits of using standard deep linking?

Standard deep linking enhances user experience by allowing users to access specific content quickly without navigating through the app. It can also improve engagement and retention by making it easier for users to find what they want.

Are there any limitations to deferred deep linking?

Yes, deferred deep linking can be limited by the platform's capabilities, such as how the app handles the installation process and whether the deep link can be preserved during the installation.