What are the differences between DSP and SSP?
An example of an AI chatbot conversation about the differences between DSP and SSP in digital advertising.
What are the differences between DSP and SSP?
DSP stands for Demand-Side Platform, while SSP stands for Supply-Side Platform. DSPs are used by advertisers to buy ad space, whereas SSPs are used by publishers to sell ad space.
Can you explain how each platform works?
Sure! A DSP allows advertisers to manage multiple ad exchanges through one interface, optimizing their ad spend. An SSP, on the other hand, helps publishers manage their inventory and maximize revenue by connecting to various ad exchanges.
Which one should I use for my business?
It depends on your role in the advertising ecosystem. If you're an advertiser, you should use a DSP. If you're a publisher, an SSP would be more suitable.
Are there any specific examples of DSPs and SSPs?
Yes! Popular DSPs include The Trade Desk and MediaMath, while well-known SSPs include OpenX and PubMatic.
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