What are the differences between qualitative and quantitative research?
An example of an AI chatbot conversation about the differences between qualitative and quantitative research methods.
What are the differences between qualitative and quantitative research?
Qualitative research focuses on understanding concepts and experiences, while quantitative research deals with numerical data and statistics.
Can you give me examples of each type?
Sure! An example of qualitative research is interviews or focus groups, while a quantitative example is surveys with numerical ratings.
Which one is better for market research?
It depends on your goals. Qualitative research is great for exploring ideas, while quantitative research is better for measuring trends.
How do I choose which method to use?
Consider your research question, the type of data you need, and the resources available. Often, a mixed-method approach works best.
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