What is the difference between remarketing and retargeting?

What is the difference between remarketing and retargeting?

Remarketing and retargeting are often used interchangeably, but they have distinct meanings. Remarketing typically refers to reaching out to users via email or other direct methods after they've interacted with your brand. Retargeting, on the other hand, usually involves displaying ads to users who have visited your website or app.

Can you give me an example of each?

Sure! An example of remarketing would be sending a follow-up email to someone who abandoned their shopping cart. Retargeting would be showing ads on social media to someone who visited your product page but didn't make a purchase.

Which one is more effective for conversions?

It depends on your audience and strategy. Remarketing can be more effective for direct conversions since it targets users who have already shown interest. Retargeting can help keep your brand top-of-mind, which can also lead to conversions over time.

Are there any tools to help with these strategies?

Yes, there are several tools available! Google Ads and Facebook Ads are popular for retargeting, while email marketing platforms like Mailchimp or Klaviyo can help with remarketing efforts.