What are the key differences between qualitative and quantitative research methodologies?
An example of an AI chatbot conversation about differences in research methodologies.
What are the key differences between qualitative and quantitative research methodologies?
Qualitative research focuses on understanding concepts and experiences, while quantitative research emphasizes numerical data and statistical analysis.
Can you give me examples of each methodology?
Sure! An example of qualitative research is conducting interviews to explore people's feelings about a topic. Quantitative research might involve surveys with closed-ended questions to gather measurable data.
What are the strengths and weaknesses of each approach?
Qualitative research provides depth and context but can be subjective. Quantitative research offers objectivity and generalizability but may overlook nuances.
How do researchers decide which methodology to use?
Researchers choose based on their research questions, objectives, and the nature of the data they need to collect.
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