What are the different types of tracking pixels?
There are several types of tracking pixels, including web beacons, conversion pixels, and retargeting pixels. Each serves a unique purpose.
Can you explain how a conversion pixel works?
A conversion pixel is a small piece of code placed on a webpage to track user actions, like purchases or sign-ups, helping measure campaign effectiveness.
What is the difference between a web beacon and a retargeting pixel?
A web beacon is used to track user behavior across websites, while a retargeting pixel specifically targets users who have previously visited your site.
Are there any privacy concerns with using tracking pixels?
Yes, tracking pixels can raise privacy concerns as they collect user data without explicit consent. It's important to comply with privacy regulations.
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