What are the key laws governing digital marketing?
An example of an AI chatbot conversation about digital marketing laws and regulations.
What are the key laws governing digital marketing?
The key laws include the CAN-SPAM Act, GDPR, and the FTC guidelines on advertising.
Can you explain the GDPR and its impact on digital marketing?
GDPR requires businesses to protect personal data and privacy, affecting how marketers collect and use data.
What are the penalties for violating these laws?
Penalties can vary; for GDPR, fines can reach up to 4% of annual global turnover or €20 million, whichever is higher.
How can businesses ensure compliance with these laws?
Businesses can ensure compliance by implementing clear privacy policies, obtaining consent, and regularly reviewing their practices.
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