What are the differences between digital printing and offset printing?

What are the differences between digital printing and offset printing?

Digital printing uses digital files to print directly onto materials, while offset printing transfers ink from a plate to a rubber blanket and then to the printing surface.

Which method is more cost-effective for small print runs?

Digital printing is generally more cost-effective for small print runs because it doesn't require the setup costs associated with offset printing.

What about the quality of prints from each method?

Offset printing typically offers higher quality and color accuracy, especially for larger runs, while digital printing has improved significantly and is often sufficient for most needs.

Are there any limitations to digital printing?

Yes, digital printing can have limitations in terms of paper types and sizes, and it may not be as economical for very large quantities.

Which method would you recommend for a large marketing campaign?

For a large marketing campaign, offset printing is usually recommended due to its cost efficiency at high volumes and superior print quality.