What are the key differences between digital and traditional marketing budgets?

What are the key differences between digital and traditional marketing budgets?

Digital marketing budgets often focus on online channels like social media and SEO, while traditional marketing budgets cover print, TV, and radio.

Which one is more cost-effective?

Generally, digital marketing is considered more cost-effective due to its ability to target specific audiences and track ROI.

How should I allocate my budget between the two?

It depends on your target audience and business goals. A common approach is to start with a 60/40 split favoring digital.

What metrics should I track for each type?

For digital, track metrics like CTR and conversion rates. For traditional, focus on reach and brand awareness.

Can I transition from traditional to digital marketing?

Absolutely! Many businesses are successfully transitioning by gradually increasing their digital spend while reducing traditional methods.