What are the key differences between digital and traditional media?

What are the key differences between digital and traditional media?

Digital media includes online platforms like social media and websites, while traditional media encompasses print, TV, and radio.

Which one is more effective for advertising?

It depends on the target audience. Digital media allows for targeted ads and real-time analytics, while traditional media has broader reach.

What are the costs associated with each?

Digital media often has lower entry costs and flexible budgets, while traditional media can be more expensive due to production and distribution.

How do engagement levels compare?

Digital media typically offers higher engagement through interactive content, while traditional media relies on passive consumption.

Can you give examples of each?

Sure! Digital media examples include social media ads and blogs, while traditional media examples include newspapers and TV commercials.