Do discounts affect perceived value?

Do discounts really change how people perceive the value of a product?

Yes, discounts can significantly affect perceived value. When a product is discounted, consumers may perceive it as a better deal, enhancing its attractiveness.

Why do some people think discounted items are of lower quality?

This perception often stems from the belief that if a product is heavily discounted, it may be less desirable or of inferior quality compared to full-priced items.

Are there any strategies to maintain perceived value while offering discounts?

Absolutely! Strategies like limited-time offers, bundling products, or maintaining a premium brand image can help preserve perceived value even when discounts are applied.

Can discounts affect brand loyalty?

Yes, they can! While discounts can attract new customers, over-reliance on them may lead existing customers to expect lower prices, potentially harming brand loyalty.