How can donor segmentation improve fundraising efforts?

How can donor segmentation improve fundraising efforts?

Donor segmentation allows organizations to categorize donors based on various criteria, enhancing targeted communication.

What criteria should I use for segmenting donors?

You can segment donors by demographics, giving history, engagement level, and interests to tailor your approach.

Can you give me an example of a successful donor segmentation strategy?

Sure! A nonprofit might segment donors into categories like 'first-time donors', 'recurring donors', and 'major donors' to personalize outreach.

How often should I update my donor segments?

It's best to review and update your donor segments at least annually or after major fundraising campaigns to reflect changes.