What are some effective donor segmentation techniques?
Donor segmentation techniques include demographic, psychographic, behavioral, and geographic segmentation.
Can you explain demographic segmentation in more detail?
Demographic segmentation involves categorizing donors based on age, gender, income, education, and other demographic factors.
What about psychographic segmentation?
Psychographic segmentation focuses on donors' values, interests, lifestyles, and motivations, helping tailor communication.
How can I implement these techniques in my fundraising strategy?
You can start by analyzing your donor data, creating profiles, and customizing your outreach based on the segments.
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