What are the key metrics to track in e-commerce analytics?
An example of an AI chatbot conversation about e-commerce analytics metrics.
What are the key metrics to track in e-commerce analytics?
The key metrics include conversion rate, average order value, customer acquisition cost, and cart abandonment rate.
How do I calculate the conversion rate?
To calculate the conversion rate, divide the number of conversions by the total visitors and multiply by 100.
What is a good average order value?
A good average order value varies by industry, but generally, higher values indicate better performance.
Can you explain cart abandonment rate?
Cart abandonment rate is the percentage of shoppers who add items to their cart but do not complete the purchase.
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