What are the latest e-commerce benchmarks I should know about?
The latest e-commerce benchmarks include average conversion rates of 2-3%, average order value around $50, and cart abandonment rates of 70%.
How do these benchmarks compare to previous years?
Compared to previous years, conversion rates have slightly improved, while cart abandonment rates remain high, indicating a need for better user experience.
What factors can influence these benchmarks?
Factors include website design, product pricing, customer service quality, and marketing strategies.
Can you suggest ways to improve my conversion rate?
Sure! You can improve your conversion rate by optimizing your website for mobile, simplifying the checkout process, and using targeted marketing campaigns.
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