What are abandoned cart emails and how can they help my e-commerce business?

What are abandoned cart emails and how can they help my e-commerce business?

Abandoned cart emails are reminders sent to customers who added items to their cart but didn't complete the purchase. They can help recover lost sales by encouraging customers to return and complete their transactions.

How effective are these emails in recovering sales?

Abandoned cart emails can have a recovery rate of 10-30%, depending on the industry and how well they're crafted. Personalization and timing are key factors.

What should I include in an abandoned cart email?

Include a clear subject line, a reminder of the items left in the cart, a call-to-action button, and possibly a discount or incentive to encourage completion.

How soon should I send these emails after the cart is abandoned?

It's best to send the first email within an hour of abandonment, followed by a second reminder 24 hours later, and a final follow-up 72 hours after that.