How should I budget for social media ads for my e-commerce platform?
An example of an AI chatbot conversation about budgeting for social media ads in e-commerce.
How should I budget for social media ads for my e-commerce platform?
To budget effectively, consider your overall marketing budget, target audience, and ad platforms. What is your total budget?
I have a budget of $5,000 for the next quarter.
Great! A common approach is to allocate 20-30% of your budget to social media ads. Would you like to know how to distribute that across platforms?
Yes, which platforms should I focus on?
Focus on platforms where your target audience spends time. For e-commerce, Facebook and Instagram are often effective. Do you have specific demographics in mind?
My target audience is young adults aged 18-30.
Perfect! Allocate around 60% of your budget to Instagram and 40% to Facebook. This demographic is very active on both. Would you like tips on creating effective ads?
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