What are the benefits of offering free shipping in eCommerce?
Offering free shipping can increase conversion rates, reduce cart abandonment, and enhance customer satisfaction.
How does free shipping affect profit margins?
While it can reduce profit margins, many businesses find that increased sales volume offsets the costs.
Are there strategies to implement free shipping without losing money?
Yes, you can set a minimum purchase threshold, increase product prices slightly, or offer free shipping on select items.
What are some common mistakes to avoid with free shipping?
Common mistakes include not clearly communicating shipping policies and failing to analyze the impact on overall profitability.
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