What are the best analytics tools for eCommerce platforms?
Some of the best analytics tools for eCommerce include Google Analytics, Adobe Analytics, and Mixpanel. They provide insights into customer behavior, sales performance, and marketing effectiveness.
How do these tools integrate with my eCommerce site?
Most of these tools offer plugins or APIs that allow for easy integration with popular eCommerce platforms like Shopify, WooCommerce, and Magento.
Can I track customer behavior in real-time?
Yes, tools like Google Analytics and Hotjar allow you to track customer behavior in real-time, providing insights into user interactions.
What metrics should I focus on for my online store?
Key metrics to focus on include conversion rate, average order value, cart abandonment rate, and customer lifetime value.
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