What are the effects of bias on consumer behavior?
Bias can significantly influence consumer decisions, leading to irrational choices and brand loyalty.
Can you give me some examples of biases that affect consumers?
Sure! Common biases include confirmation bias, anchoring bias, and the bandwagon effect.
How does confirmation bias impact purchasing decisions?
Confirmation bias leads consumers to favor information that supports their pre-existing beliefs, affecting their choices.
Are there ways to mitigate these biases in marketing?
Yes, marketers can use strategies like providing balanced information and promoting critical thinking to reduce bias.
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