What are the key metrics to track in email analytics?
An example of an AI chatbot conversation about email analytics and key performance metrics.
What are the key metrics to track in email analytics?
The key metrics include open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates.
How can I improve my open rates?
To improve open rates, consider optimizing your subject lines, segmenting your audience, and sending emails at the right time.
What tools can I use for email analytics?
Popular tools include Mailchimp, HubSpot, and Google Analytics, which provide detailed insights into your email performance.
Can you explain what a bounce rate is?
Bounce rate refers to the percentage of emails that were not delivered to recipients' inboxes, indicating potential issues with your email list.
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