What are the best email analytics tools available?
An example of an AI chatbot conversation about email analytics tools and their features.
What are the best email analytics tools available?
Some of the top email analytics tools include Mailchimp, HubSpot, and Sendinblue. They offer features like open rates, click tracking, and A/B testing.
Can you explain how A/B testing works in these tools?
A/B testing allows you to send two variations of an email to different segments of your audience to see which one performs better.
What metrics should I focus on when analyzing email performance?
Key metrics include open rates, click-through rates, conversion rates, and unsubscribe rates. These help gauge engagement.
Are there any free email analytics tools?
Yes, tools like Mailchimp and HubSpot offer free tiers with basic analytics features, which can be great for small businesses.
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