What are the best email marketing practices for charities?

What are the best email marketing practices for charities?

The best practices include segmenting your audience, personalizing content, and optimizing for mobile devices.

How often should charities send out emails?

It's recommended to send emails at least once a month, but not more than once a week to avoid overwhelming your audience.

What type of content should we include in our emails?

Include stories of impact, upcoming events, donation appeals, and volunteer opportunities to engage your audience.

How can we measure the success of our email campaigns?

Track metrics like open rates, click-through rates, and conversion rates to assess the effectiveness of your campaigns.

Any tips for improving our email open rates?

Use compelling subject lines, personalize your emails, and send them at optimal times based on your audience's behavior.