What is email marketing consent and why is it important?
An example of an AI chatbot conversation about email marketing consent and its significance.
What is email marketing consent and why is it important?
Email marketing consent refers to obtaining permission from individuals before sending them marketing emails. It's crucial for compliance with laws like GDPR and CAN-SPAM, and it helps build trust with your audience.
What are the best practices for obtaining consent?
Best practices include using clear language, providing an easy opt-in process, and allowing users to choose their preferences regarding the types of emails they receive.
What happens if I don't get consent?
Without consent, you risk violating privacy laws, which can lead to hefty fines and damage to your brand's reputation.
Can I use pre-checked boxes for consent?
No, pre-checked boxes are not compliant with most regulations. Consent must be given freely and explicitly by the user.
How can I manage consent for existing subscribers?
You can send a re-engagement email asking existing subscribers to confirm their consent and preferences, ensuring compliance.
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