What are the key metrics to track in email marketing?
An example of an AI chatbot conversation about email marketing metrics.
What are the key metrics to track in email marketing?
The key metrics to track in email marketing include open rates, click-through rates, conversion rates, and bounce rates.
How do I calculate the open rate?
To calculate the open rate, divide the number of unique opens by the number of emails delivered, then multiply by 100.
What is a good open rate for email campaigns?
A good open rate typically ranges from 15% to 25%, but it can vary by industry.
Can you explain what a bounce rate is?
The bounce rate is the percentage of emails that could not be delivered to the recipient's inbox, indicating issues with email addresses.
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