What are the key email privacy regulations I should know about?
The key email privacy regulations include the GDPR in Europe, CAN-SPAM in the U.S., and CASL in Canada. Each has specific requirements for consent and data protection.
Can you explain how GDPR affects email marketing?
GDPR requires explicit consent from users before sending marketing emails. You must also provide an easy way for them to opt-out.
What penalties can companies face for violating these regulations?
Penalties can vary widely, from fines up to 4% of annual global turnover under GDPR to significant fines under CAN-SPAM for non-compliance.
How can I ensure my email practices comply with these regulations?
To ensure compliance, implement clear consent mechanisms, maintain accurate records, and provide easy opt-out options in your emails.
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