What are some case studies on emotional analytics?
Emotional analytics involves analyzing emotions through data. One notable case study is how a retail brand used sentiment analysis to improve customer satisfaction by 30%.
Can you give me more details about that retail case study?
Sure! The retail brand implemented a feedback system that analyzed customer reviews and social media mentions. By identifying negative sentiments, they adjusted their product offerings and customer service strategies.
What tools did they use for sentiment analysis?
They used tools like IBM Watson and Google Cloud Natural Language API, which helped them process large volumes of text data efficiently.
Are there any other industries using emotional analytics?
Yes, industries like healthcare and finance are also leveraging emotional analytics to enhance patient care and customer relations.
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