What are some great examples of employer branding?
Some great examples include Google, which emphasizes innovation and employee well-being, and Zappos, known for its unique company culture.
Can you tell me more about Google's approach?
Google focuses on creating a positive work environment, offering perks like flexible hours, wellness programs, and opportunities for professional growth.
What about Zappos? How do they stand out?
Zappos stands out with its strong emphasis on company culture, prioritizing employee happiness and customer service, which reflects in their branding.
Are there any smaller companies with effective employer branding?
Yes, companies like Buffer and Basecamp have strong employer branding by promoting transparency and work-life balance.
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