How can we encourage millennials to donate more?

How can we encourage millennials to donate more?

Engaging millennials in donations can be achieved through social media campaigns, transparency, and aligning with their values.

What platforms are most effective for reaching them?

Platforms like Instagram, TikTok, and Twitter are effective for reaching millennials, as they prefer visual and interactive content.

What causes do millennials care about the most?

Millennials often care about social justice, environmental issues, and mental health, so focusing on these can drive engagement.

How can we make the donation process easier for them?

Simplifying the donation process through mobile-friendly websites, one-click donations, and clear impact statements can help.

Are there any successful campaigns we can learn from?

Yes, campaigns like 'Ice Bucket Challenge' and 'Giving Tuesday' have successfully engaged millennials through creativity and community.