How can I ensure rigor in my research methodology?

How can I ensure rigor in my research methodology?

To ensure rigor, you should start by clearly defining your research questions and hypotheses. What type of research are you conducting?

I'm conducting qualitative research on consumer behavior.

Great! For qualitative research, consider using triangulation, member checking, and maintaining a clear audit trail to enhance rigor.

What is triangulation in this context?

Triangulation involves using multiple data sources or methods to cross-verify findings, which strengthens the credibility of your results.

How can I implement member checking?

Member checking involves sharing your findings with participants to confirm accuracy and gather their feedback, ensuring their perspectives are represented.