What are some effective entry strategies for new markets?
There are several effective entry strategies, such as direct exporting, joint ventures, and franchising. Which one are you interested in?
Can you give me a case study of a successful joint venture?
Sure! One notable case is the joint venture between Sony and Ericsson, which combined their strengths in electronics and telecommunications.
What challenges did they face during this joint venture?
They faced challenges like cultural differences and aligning their business goals, but they managed to create innovative products.
How did they measure the success of their joint venture?
They measured success through market share growth, product innovation, and overall profitability in the mobile market.
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