What are some examples of ethical advertising?

What are some examples of ethical advertising?

Ethical advertising focuses on honesty, transparency, and social responsibility. Examples include Dove's 'Real Beauty' campaign, which promotes body positivity, and Patagonia's environmental initiatives that encourage sustainable practices.

Can you tell me more about the Dove campaign?

Sure! Dove's 'Real Beauty' campaign, launched in 2004, features real women of various shapes, sizes, and ethnicities, challenging traditional beauty standards and promoting self-esteem.

What impact did it have on consumers?

The campaign significantly increased brand loyalty and sales for Dove, while also sparking conversations about beauty standards and self-acceptance in society.

Are there any other brands known for ethical advertising?

Yes, brands like TOMS, which donates a pair of shoes for every pair sold, and Ben & Jerry's, known for its social activism, are also recognized for their ethical advertising practices.