What is the difference between event analytics and web analytics?
An example of an AI chatbot conversation about event analytics vs web analytics.
What is the difference between event analytics and web analytics?
Event analytics focuses on tracking specific user interactions, while web analytics looks at overall website performance.
Can you give me examples of what each type tracks?
Sure! Event analytics might track button clicks or video plays, while web analytics tracks page views and bounce rates.
Which one should I use for my e-commerce site?
For an e-commerce site, using both is beneficial. Event analytics helps understand user behavior, while web analytics provides insights on traffic.
Are there any tools you recommend for these analytics?
Yes! Google Analytics is great for web analytics, and tools like Mixpanel or Amplitude are excellent for event analytics.
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