What are some examples of AI bias in marketing?
AI bias in marketing can manifest in various ways, such as targeting ads based on biased data, leading to exclusion of certain demographics.
Can you give me a specific example?
Sure! One example is when a beauty brand's AI algorithm primarily targets ads to lighter-skinned individuals, ignoring darker-skinned consumers.
How can companies avoid these biases?
Companies can avoid biases by using diverse datasets, regularly auditing their algorithms, and involving diverse teams in the development process.
What are the consequences of AI bias in marketing?
Consequences include alienating potential customers, damaging brand reputation, and perpetuating stereotypes.
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