What are some examples of audience personas?

What are some examples of audience personas?

Audience personas are fictional characters that represent different segments of your target audience. For example, a tech-savvy millennial might be one persona, while a busy parent could be another.

Can you give me more details about the tech-savvy millennial persona?

Sure! The tech-savvy millennial persona typically values innovation, is active on social media, and prefers online shopping. They are often influenced by trends and seek brands that align with their values.

What about the busy parent persona?

The busy parent persona usually prioritizes convenience and time-saving solutions. They often look for products that simplify their lives and appreciate brands that offer family-oriented services.

How can I create my own audience personas?

To create your own audience personas, start by researching your audience demographics, behaviors, and preferences. Use surveys, interviews, and analytics to gather data, then synthesize this information into distinct personas.