What are some examples of bias in marketing?

What are some examples of bias in marketing?

Bias in marketing can manifest in various ways, such as gender bias in advertisements, where products are marketed primarily to one gender. Another example is racial bias, where certain demographics are either targeted or excluded in campaigns.

Can you give me a specific example of gender bias in an ad?

Sure! A well-known example is the 2015 'Bic for Her' pens, which were marketed specifically to women with a pink design and a higher price point, implying that women needed special products for their writing.

What about racial bias? Any notable cases?

Yes, a notable case is the 2017 Pepsi ad featuring Kendall Jenner, which was criticized for trivializing social justice movements and using racial imagery to sell a product.

How can companies avoid these biases in their marketing?

Companies can avoid biases by conducting thorough market research, involving diverse teams in the creative process, and testing their campaigns with various demographic groups before launch.