What are some examples of brand perception failures?
An example of an AI chatbot conversation about brand perception failures and their impact.
What are some examples of brand perception failures?
Brand perception failures occur when a company's image doesn't align with consumer expectations. A notable example is Pepsi's 2017 ad featuring Kendall Jenner, which was criticized for trivializing social justice movements.
Can you give me another example?
Sure! Another example is the 2013 Gap logo redesign. The new logo was met with backlash from customers who felt it didn't represent the brand's identity, leading Gap to revert to the old logo.
What can brands do to avoid these failures?
Brands can conduct thorough market research, engage with their audience, and ensure their messaging aligns with their values and consumer expectations.
Are there any recent examples?
Yes, in 2020, a major fast-food chain faced backlash for a poorly timed ad during the pandemic, which was perceived as insensitive.
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