What are some examples of brand personalities?
Brand personalities are the human traits attributed to a brand. For example, Nike embodies a competitive and adventurous spirit.
Can you give me more examples?
Sure! Coca-Cola represents happiness and joy, while Apple is seen as innovative and creative.
How do these personalities affect consumer behavior?
Brand personalities influence how consumers perceive and connect with brands, impacting their loyalty and purchasing decisions.
What about brands like Tesla or McDonald's?
Tesla is viewed as innovative and sustainable, while McDonald's is often seen as friendly and accessible.
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