What are some examples of brand style guides?

What are some examples of brand style guides?

Brand style guides are essential for maintaining consistency in branding. Some notable examples include: 1. Coca-Cola: Their guide emphasizes the use of their iconic red and white colors, logo placement, and typography. 2. Mailchimp: Known for its playful tone, their guide includes guidelines on voice, imagery, and design elements. 3. Spotify: Focuses on their vibrant color palette and modern typography. Would you like to know more about any specific guide?

Can you tell me more about the Mailchimp style guide?

Sure! The Mailchimp style guide highlights their unique voice, which is friendly and approachable. It includes rules for tone, grammar, and punctuation, as well as visual elements like logo usage, color schemes, and typography. They also provide examples of how to apply these guidelines in different contexts. Would you like to see a specific section of their guide?

Yes, what does their voice and tone section say?

In the voice and tone section, Mailchimp emphasizes being conversational, humorous, and relatable. They encourage using simple language and avoiding jargon. The guide also suggests using a friendly tone in customer communications, making the brand feel more accessible. Would you like to explore another brand's style guide?