How do brands effectively handle crises?
An example of an AI chatbot conversation about brands managing crises successfully.
What are some examples of brands that handled crises well?
Some notable examples include Johnson & Johnson during the Tylenol crisis and Starbucks with their racial bias incident.
What strategies did they use to manage their crises?
They focused on transparency, quick response, and engaging with their customers to rebuild trust.
Can you give me more details about the Tylenol crisis?
In 1982, Tylenol faced a crisis when cyanide-laced capsules led to several deaths. They quickly recalled products and introduced tamper-proof packaging.
How did Starbucks respond to their crisis?
Starbucks closed stores for racial bias training and publicly committed to diversity and inclusion initiatives.
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